24 Jul 2007

Bupa is awarded the Best-in-Class recognition for Customer Retention Management

Bupa is honoured to receive the Best-in-Class (BIC) Award for Customer Retention Management from Asia Pacific Customer Service Consortium (APCSC), in recognition of our outstanding performance in the Regional BIC CRM Benchmarking programme despite stringent criteria.

Bupa has a long term Customer Service strategy in place with a commitment to deliver top quality and reliable services to our members. With the previous "Customer Relationship Excellence (CRE) Award", we once again demonstrate our combined efforts to continuously striving for service excellence. We will keep investing in people, resources and refining the service delivery process, as we believe customer satisfaction is one of the building blocks of our sustainable business growth.

The Benchmarking programme is a yearly signature event of APCSC, which allows companies from different industries to benchmark their businesses and service operations, enabling them to identify key market trend, best practices and set investment plans. By running a series of benchmarking programmes in Asia Pacific Region, APSCS aims to promote service quality and customer relationship excellence, and to recognise and reward companies and individuals that have contributed to the success of both their customers and the organizations they served.