1 June 2008
Bupa unveils its new corporate identity
We are pleased to announce that the Bupa group has introduced a new company logo to unify our corporate identity and strengthen our brand presence in all health and care markets around the world. As an important Bupa health and care operation in Asia, Bupa Hong Kong will also adopt the new company logo and introduce a bi-lingual version for the local market.
Subsequent to the logo change, we will also modify our registered company name from BUPA (Asia) Limited to Bupa (Asia) Limited, while our Chinese name will be modified from "保栢(亞洲)有限公司" to "保柏(亞洲)有限公司". All these changes will take effect on 2 June 2008.
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