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Bupa medical insurance shares with you the latest medical insurance news, promotional offers, member privileges and company news. Bupa started its medical insurance business in Hong Kong in 1976. Today, we are trusted by 210,000 members and 2,000 companies to provide individual and group medical insurance services. |
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Enjoy 4 months free cover in total when 2 persons enrol in Bupa CarePro
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From now till 27 October 2010, a total of 4 months free cover will be offered to joint enrolments for the Bupa CarePro medical insurance scheme. That means two months free cover is offered to each applicant. One month free cover is offered to single enrolment. Please call us on 2517 5862 or get free online quote now.
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Bupa has launched a new TV commercial to reinforce her leading position
As the UK´s largest health insurer, Bupa has launched a new TV commercial titled "Since 1947" to reinforce her leading position and brand image. The TVC shows a touching story in which a voluntary British doctor saving a little girl´s life in a natural disaster. It brings out that Bupa has been striving for giving a peace of mind to people in need with her quality medical protection since the establishment in the UK in 1947.
Bupa´s television commercials titled "Bu pa" win renowned EFFIE Bronze Award 2010
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Bupa has won the renowned EFFIE Bronze Award 2010 in the banking and finance services / insurance category with its television commercial series titled "Bu pa" which were broadcast in 2009.
Making use of the similar pronunciation of "Bu pa" in mandarin, this creative television commercial series have successfully reinforced the name awareness of Bupa among the target audience. The two major product benefits – "medical card to waive prepayment and claim procedure" and "No loading regardless of claims record" were also clearly conveyed. The campaign was proven to be so successful by the results of total brand awareness surged by 16% and a large increase in product enquiries and sales performance after its launch.
EFFIE award is an internationally acclaimed award which is presented by HK4As and HK2A (The Hong Kong Advertisers Association). It is regarded as one of the most significant awards in the marketing / advertising industry. Winners of the award achieved an outstanding performance in terms of creativity and marketing effectiveness.
It was first introduced by the New York American Marketing Association in 1968 and has since become an international advertising event as it is now being run in 33 countries over 5 continents.
For more, please click here  .
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Bupa TV commercials enter the final round of two major awards
Bupa's infomercial "Test your medical insurance knowledge" is selected as the 5 finalists in the "Info-service category" of the "2010 TVB Most Popular TV Commercial Awards", while the "No fear of additional individual loading" commercial of the "BU-PA" series is selected as one of the 38 outstanding commercials in "The 15th Annual Most Popular TV Commercial Awards". Click into website of "2010 TVB Most Popular TV Commercial Awards" or "The 15th Annual Most Popular TV Commercial Awards" for more details!
Bupa launched new TV commercial to promote latest enrolment offer
Bupa launched a new TV commercial titled "Romeo & Juliet" in March to promote our latest enrolment offer. Featuring characters from the UK classic, the advertisement enhance Bupa's image as the UK no. 1 health insurer.
Bupa's revenue up 17% in 2009
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Bupa Group has a very resilient performance in 2009 against a challenging global economic backdrop. In a year when a number of our core markets were impacted by the recession, we maintained customer numbers and increased profit. Comparing our performance to 2008, revenue is up 17% to £6.9 billion (approximately HK$81.1 billion). Please click here to view details.
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ORBIS-Bupa Moonwalkers a great success
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Fully supported by Bupa for the 4th cons tive year, ORBIS-Bupa Moonwalkers was successfully held in the morning of 22 November 2009. This year, we achieved a record high of 9,200 participants, including many of our members who joined us on the night for a good cause. We really appreciate your participation and hope we can have your support again next year to help blind people to restore sight.
  
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Bupa health workshop and cooking class was successfully held
Bupa health workshop and cooking class for diabetes was successfully staged on 24 October. Bupa was very pleased to invite registered nutritionist Ms Mylene Khoo and founder chef of Xi Yan Mr Jacky Yu to share their diet tips for diabetes and Jacky also demonstrated how to cook some of dishes that were ideal for members. The event was very successful and effective in sharing healthy diet tips in this light-hearted and interactive way.
Member thoroughly enjoyed this event.
Popular chef Mr Jacky Yu was teaching Bupa members how to prepare healthy dishes.
Registered nutritionist Ms Mylene Khoo was highlighting important rules for diabetes.
IHI Hong Kong successfully transferred its business to Bupa (Asia) Ltd
The branch office of International Health Insurance danmark a/s (IHI) in Hong Kong has completed its legal process of business transfer to Bupa (Asia) Ltd. Following the transfer, the IHI brand name will be maintained as ihi Bupa and the main centre of operations will continue in Denmark through the new Danish branch office called Bupa Denmark. For more details, please click here (English version is available only).
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