Get Bupa now

Mon-Fri, 9am - 6pm
2517 5860

Customer Services

24 hours, 7 days a week

Individual Schemes

2517 5333

Bupa Gold Schemes

2517 5383

Bupa group members

2517 5388

Seeds of Hope

Hong Kong,18 Nov 2012

World Cancer Research Fund Hong Kong (WCRF HK) today launched Seeds of Hope, a new campaign to encourage people to promote healthy eating habits and support cancer prevention. 

To kick-start the countdown to Christmas, WCRF HK has created specially-designed herb seeds and gift sets that can be bought as presents for friends and family to encourage people to replace salt with herbs and raise money for cancer prevention.

Herbs can be used to flavour food and are healthier than salt. Scientific research shows that by reducing salt intake to just one teaspoon a day an estimated 14% of stomach cancer cases couldbe prevented.

During the holiday season many of us eat more food than we would do normally and consequently our daily salt intake increases. These lovely packets of herb seeds are a great way to learn how to grow one’s own seasoning and use them in cooking as an alternative to salt.

Healthy eating habit has to be developed from young. WCRF HK’s Seeds of Hope will see private companies pair up with schools to support children to learn fun ways to grow, cook and eat healthy foods and reduce their risk of cancer.

Nearly a quarter (22%) of children in Hong Kong are obese. Being overweight or obese is a major factor in increasing a person’s risk of cancer. Eating more vegetables and fruits is one way of maintaining a healthy weight but consumption is very low, with just 19% of people eating the recommended five portions a day.

Ms. Ady Leung, WCRF HK General Manger said, “This is the start of a really exciting campaign to establish healthy eating habits in children, piloted this year under Seeds of Hope. Growing herbs is easy, and it’s fun. It all starts with a seed. Through the learning, we hope students will take their first step to understand a healthy diet.”

The first of the Seeds of Hope school partnerships is between Bupa (Asia) Limited and Fresh Fish Trading School.

Ms. Ann Coughlan, Managing Director of Bupa (Asia) Limited said, “In the past 65 years, we have been dedicated to helping people live longer, healthier and happier lives through our healthcare expertise. Sharing WCRF’s mission to promote healthy eating, we are very pleased to be the major sponsor of Seeds of Hope and the pioneer company to support the school planting project to build a healthier community. Simple adjustments in our diets and lifestyles can go a very long way in preventing cancer and cardiovascular disease; together with WCRF, we hope to encourage people to take the first step in adopting a healthy lifestyle by using herbs to replace salt and other unhealthy seasonings in their diets.”

"Students learn to grow their herbs with much care, and once their small seedling comes to maturity, they can then bring home their plant and share the harvest with their family in a healthy as well as tasty dish” said the School Principal, Mr Leung Kee-cheong. 

The Seeds of Hope Christmas herbal seed packs are available in Mint, Chives and Basil. They are available from WCRF HK website at 
www.wcrf-hk.org; and all Market Place by Jasons Supermarkets from 23 November, 2012.

All the money raised will go to supporting scientific research into cancer prevention.

 

Editors Notes:
• World Cancer Research Fund Hong Kong (WCRF HK) raises awareness that cancer is largely preventable and helps people make choices to reduce their chances of developing the disease. This includes research into how cancer risk is related to diet, physical activity, and weight management, and education programmes that highlight the fact that about a third of cancers could be prevented through changes to lifestyle.
• WCRF/AICR’s 2007 Second Expert Report Food, Nutrition, Physical Activity, and the prevention of Cancer: a Global Perspective, a diet based around plant foods, including vegetables, fruits can lower our cancer risk.
• WCRF/AICR’s 2009 Policy and Action for Cancer Prevention, by reducing salt intake to just one teaspoon a day an estimated 14% of stomach cancer cases could be prevented.
http://www.dietandcancerreport.org/policy_report/preventability_estimates.php
• The World Health Organization recommends a minimum of 400g of fruit and vegetables daily.
• An adult portion of fruit and vegetables is 80g.
• In 2009/10, 22% of the Hong Kong primary school students were obese, according to the Student Health Service, Department of Health, HKSAR.
• In 2010, 19% of the Hong Kong adult population was able to include 5 portions of fruits and vegetables in their diet, according to Department of Health, HKSAR.
• All figures regarding intakes of fruits and vegetables are from the Behavioural Risk Factor Surveillance System (BRFSS) is set up by Centre for Health Protection of the Department of Health. The survey was conducted in April 2010, in which at least 2,000 persons aged 18 to 64 years were interviewed on the phone.

About World Cancer Research Fund Hong Kong (WCRF HK)
World Cancer Research Fund Hong Kong (WCRF HK) raises awareness that cancer is largely preventable and helps people make choices to reduce their chances of developing the disease. 

This includes research into how cancer risk is related to diet, physical activity, and weight management, and education programmes that highlight the fact that about a third of common cancers could be prevented through changes to lifestyle. For more information on the charity’s
work, visit 
www.wcrf-hk.org

The WCRF/AICR Second Expert Report, entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective, was launched in November 2007 and is the most comprehensive Report ever published on the link between cancer and lifestyle. For more information, visit 
www.dietandcancerreport.org

WCRF HK is part of the global network of charities dedicated to the prevention of cancer. The WCRF global network is led and unified by WCRF International, a membership association which operates as the umbrella organisation for the network .The other charities in the WCRF network are American Institute for Cancer Research in the US (
www.aicr.org); World Cancer Research Fund UK (www.wcrf-uk.org); and Wereld Kanker Onderzoek Fonds in theNetherlands (www.wcrf-nl.org).

ENDS