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Bupa launches new EndoscopyDAY

Bupa launches new EndoscopyDAY partnership with 11 medical centres to promote increased use of day case procedures

Hong Kong,10 Jul 2019

Bupa Hong Kong, the leading health insurance specialist, has today announced its new Bupa Direct Access for You (DAY) programme. The first phase of this programme is the EndoscopyDAY partnership, which gives Bupa customers access to eleven medical centres around the territory specialising in day case treatments1.

Day case procedures, such as endoscopies, are already commonplace in Western countries, and are becoming more popular in Asian countries. In England, 91% of endoscopy services are delivered outside of hospitals2, whereas in Hong Kong, 75% of all colonoscopy procedures are performed in inpatient settings, according to the statistics from The Hong Kong Federation of Insurers3.

Bupa’s new EndoscopyDAY partnership will help deliver high quality and convenient treatment to customers. It also supports the Government’s new Voluntary Health Insurance Scheme (VHIS), which encourages day case or ambulatory treatments in both hospitals and clinics. Bupa customers who opt for their treatment in one of these centres will get:

  • Efficient and convenient treatment

    Customers would not have to experience a lengthy hospital stay after undergoing endoscopy procedures. Instead, they are able to return home on the same day and receive their test results before leaving the centre.

  • High quality and professional centres

    All EndoscopyDAY centres fulfill specific government requirements and standards for endoscopies1 . They have been accredited by specialist Bupa teams to ensure they meet specific quality and safety standards.

  • Comfortable and well-equipped facilities

    EndoscopyDAY centres are equipped with modern endoscopy rooms with hospital-grade amenities and facilities to provide the highest level of personalised care to customers.

“We are delighted to introduce the EndoscopyDAY partnership under the Bupa Direct Access for You (DAY) programme,” said Andrew Merrilees, General Manager, Bupa Hong Kong. “Day case procedures make sense for many patients who want to access professional and high quality healthcare services with simple, hassle-free processes. Bupa will introduce more EndoscopyDAY centres and continue to expand our Bupa DAY programme to different medical services, giving our customers more choice, peace of mind, and convenience.”

Our 11 designated EndoscopyDAY centres offer a simplified customer process. Bupa customers can simply present their Bupa medical cards, personal identification document and a valid doctor referral letter to access cashless treatment when receiving specified endoscopy procedures from our network specialists at the accredited EndoscopyDAY centres. For more information on Bupa’s EndoscopyDAY centres, please visit our website at:

1 Members can access a designated list of EndoscopyDAY centres subject to policy eligibility.

2 Shenbajaraj L, Thomas-Gibson S, Stebbing J, et al. Endoscopy in 2017: a national survey of practice in the UK. Frontline Gastroenterology. 2018:

3 The Hong Kong Federation of Insurers – Medical Claims Statistics Booklet 2015:

4 All EndoscopyDAY centres fulfil the requirements of the Private Healthcare Facilities Ordinance.

Bupa – A global healthcare specialist

Bupa began in the UK in 1947. We fund healthcare around the world and run clinics, hospitals, dental centres, care homes, and more. With no shareholders, we reinvest our profits to provide more and better healthcare for customers.  

Bupa is UK’s largest health insurer.* In Hong Kong, we are known as the health insurance specialist. We have gained the trust of more than 400,000 individuals, and 3,200 companies including major corporations in public utility and telecom industry. We have provided quality health insurance for Hong Kong’s civil servants for more than 20 years.

Bupa also provides primary care services through Quality HealthCare Medical Services (QHMS), one of Hong Kong’s largest private clinic networks.


* Source: LaingBuisson Health Cover UK Market Report 15th Edition, published 16 October 2018, in terms of market share by premium income among private medical insurance providers


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