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Bupa announces strategic partnership with Generali Employee Benefits

The agreement connects GEB’s clients to end-to-end healthcare in Hong Kong

Hong Kong,13 Jun 2022

[Hong Kong – [13 June 2022] Bupa (Asia) Limited (“Bupa”), the leading health insurance specialist,  and Generali Employee Benefits (“GEB”), a business line of Generali Group dedicated to providing employee benefits to multinational customers and operating via Assicurazioni Generali S.p.A. Luxembourg branch, announce a strategic partnership agreement that will allow local affiliates of GEB’s global corporate customers access to Bupa’s comprehensive corporate health insurance products and services in Hong Kong. 

Under the partnership agreement, Bupa will become a local network partner of the Generali Employee Benefits Network (“GEBN”). The benefits of the partnership mean that Bupa will underwrite corporate insurance policies for GEB’s corporate customers in Hong Kong, as well as giving GEB’s customers easy access to Bupa’s range of healthcare services. With Bupa’s health-funding and provision services, local affiliates of GEB’s customers will enjoy seamless experience from health protection, prevention, treatment, recovery and wellness management. 

 “The pandemic has made clear that people are becoming more aware of their physical and mental health. I am therefore delighted to have GEB recognising us as a leading healthcare partner providing their client base with an end-to-end healthcare experience across our network in Hong Kong. Joining up with Generali’s extensive global network connects with Bupa’s strategy to accelerate our growth in the employee benefits portfolio, and we look forward to helping even more customers live longer, healthier and happier lives through our extensive range of in-person and digital services.” Yuman Chan, General Manager, Bupa Hong Kong said. 

“We are proud to partner up with Bupa, a top-notch healthcare expert in the Hong Kong market. As a leading network, GEB owes it to our multinational customers to provide the best employee benefits solutions to protect their people and families. Health and well-being of their employees is a key subject for our clients and is becoming more essential every day. In partnering with Bupa, GEB strengthens its global proposition by offering the strongest and broadest health and well-being capabilities in the Hong Kong market.” Thierry Mestach, Chief Network Officer, Network & Partnerships GEB said.   


Bupa – A global healthcare specialist
Bupa's purpose is helping people live longer, healthier, happier lives and making a better world.

We are an international healthcare company serving over 31 million customers worldwide. With no shareholders we reinvest profits into providing more and better healthcare for the benefit of current and future customers.

In Hong Kong, we are known as the health insurance specialist. We have gained the trust of more than 400,000 individuals and 3,200 companies. We have provided quality health insurance for Hong Kong's civil servants for more than 20 years.

Bupa also provides primary care services through Quality HealthCare Medical Services (QHMS), one of Hong Kong's largest private clinic networks.

Generali Employee Benefits

GEB is an integrated network based on a global platform of services that protect and improve the well-being of employees throughout the world. GEB is a leading provider of global solutions for employee benefits and insurance services, designed for local and seconded employees of multinational companies and comprised by life protection (health, accident and disability), emotional support (e.g. prevention of mental health problems) and financial protection (life and pension). Our global presence in 126 countries, with the support of 138 local network partners, enables us to provide competence and support to 47 captive clients and to 330 coordinated multinational programs, with a volume of premiums of € 1.6 billion in 2021.

The GEB network is an entity of partnerships based on reinsurance, which operates through 12 offices worldwide - that cover the APAC, EMEA and Americas regions - coordinated centrally by its head office in Luxembourg.

Media Contacts:

Ruder Finn Asia

Bupa (Asia) Limited

Corporate Affairs

Ivy Chan

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Rachel Li

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Wini Lam

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