Bupa Hong Kong, part of Bupa, the international healthcare company, proudly welcomed the All Blacks Sevens and Black Ferns Sevens to the city ahead of the Hong Kong Sevens. This partnership reinforces our commitment to celebrating teamwork, and the importance of health and wellness in collaboration with New Zealand Rugby (NZR).

As the official global healthcare partner of the All Blacks Sevens and Black Ferns Sevens, Bupa is dedicated to supporting health and wellbeing in all its forms. This partnership underscores our belief that good health is essential for success, both on the rugby field and in everyday life.

Promoting healthier cities in Hong Kong
As part of a welcome event attended by over 200 guests and fans, two players from the All Blacks Sevens and two players from the Black Ferns Sevens helped launch Bupa Hong Kong’s Healthy Cities: Together We Step – Season 1, inspiring people across Hong Kong to take small, daily steps toward better health. In return, Bupa invests in local nature regeneration projects. The elite athletes in the All Blacks Sevens and Black Fern Sevens serve as the perfect role models to activate the Healthy Cities initiative, motivating audiences to embrace healthier lifestyles. Through Blua, Bupa’s home of digital health, participants can track their activity levels, stay motivated and make wellness a part of their everyday routine.

Join the challenge today. Click this link to discover how the Blua Health app can help you improve your health and earn rewards: https://bluahealth.app.link/ULmszYHJURb

Game-changing conversations about health
Building on this commitment to wellbeing, Bupa, also today unveiled a powerful new global campaign that spotlights the personal health journeys of New Zealand Rugby stars past and present. It features the All Blacks, All Blacks Sevens, Black Ferns and Black Ferns Sevens teams and iconic legends each with their own health and wellness experience to share. This includes Sir John Kirwan, Ruby Tui, and Aaron Cruden, as well as Tone Ng Shiu of the All Blacks Sevens and Dhys Faleafaga of the Black Ferns Sevens who are set to participate in the Hong Kong Sevens.

The campaign is brought to life through a first-of-its-kind image, Human After All, where each player is captured with a word they have personally chosen to represent their unique health story, such as loss, resilience, motherhood or cancer, revealing the human behind the jersey. This initiative follows global research from Bupa showing that 71% of young adults (18-44 year-olds) believe role models can inspire positive health change. By showcasing the experiences of these sporting icons, Bupa, aims to normalise conversations about health worldwide.

Playing at the Hong Kong Sevens this year, Dhys Faleafaga said, “it was awesome to have the chance to work with Bupa on the Human After All and to see another way they are highlighting the importance of health here in Hong Kong. I hope me sharing my personal health and wellness story encourages others to do the same, whether they are here in Hong Kong or around the world”. 

A new era for rugby in Hong Kong
This year marks a new chapter for rugby in Hong Kong, as the Hong Kong Sevens moves to the new Kai Tak Sports Park. It is also the first time the All Blacks Sevens and Black Ferns Sevens enter the tournament as reigning champions, reinforcing their legacy as leaders in the sport and role models for health and performance.

“We are excited to welcome New Zealand Rugby to Bupa Hong Kong to champion wellbeing, inspire healthier lifestyles, and to support these world-class athletes in performing at their very best", said Fiona Harris, Managing Director, Bupa Hong Kong. "Rugby has a deep history in Hong Kong—just like Bupa. We provide our customers with a seamless experience of connected care, bringing together health insurance with our own health services as one team.”

Bupa & New Zealand Rugby: A Global Partnership for Health
Bupa’s mission of helping customers to live longer, healthier, happier lives and making a better world aligns perfectly with the All Blacks philosophy. This four-year partnership between Bupa and New Zealand Rugby will encourage positive health and wellbeing behaviours through celebrating health in all its forms.

Ends

Bupa – An international healthcare specialist

Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 60 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.

Bupa has been a health insurance specialist in Hong Kong since 1976, offering one-stop solutions across domestic and international health insurance, and healthcare services. Our comprehensive medical insurance schemes are tailored to meet individual needs, and we provide health solutions for companies of all sizes. We also have a team of registered nurses, health management professionals, and doctors who provide various expert healthcare support.

Our healthcare provision arm, Quality HealthCare Medical Services (QHMS), became part of Bupa in October 2013. QHMS offers Western Medicine, Traditional Chinese Medicine, Diagnostics & Imaging, Dental, Physiotherapy, Mental Health and Wellness services via a network of over 1,650 provider service points in Hong Kong. 

For more information, visit www.bupa.com.hk/en/.

About New Zealand Rugby
New Zealand Rugby (NZR) strives to inspire and unify through rugby. Since 1892, NZR has led, supported and grown New Zealand’s national game at all levels. From ensuring rugby is at the heart of Kiwi communities to engaging, fan-centric competitions and content, our teams’* represent New Zealand with mana, and our goal is to be world-leading on and off the field. We’re guided by our Rugby Way values, which ensure we put the game and the people who love it at the heart of everything we do. *NZR’s teams – All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks, All Blacks XV, and New Zealand Under 20s.  

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