Bupa Hong Kong Connects More Customers to Flexible and Affordable Outpatient Care with Blua Health Pass
Blua Health Pass promotes everyday wellness by making outpatient care more accessible across digital and in-person touchpoints, under Bupa’s commitment to Together for Your Health
Hong Kong，18 Aug 2025
To more effectively meet the evolving needs of healthcare customers in Hong Kong, Bupa Hong Kong is now launching Blua Health Pass, a subscription-based outpatient healthcare solution designed to deliver accessible local care. This programme empowers individuals to take control of their health with ease, flexibility and affordability.
With plans starting at just HK$250, Blua Health Pass connects customers to preventative care that meets the everyday wellness needs of today’s workforce and health-conscious individuals.
Developed to provide greater choice, Blua Health Pass offers seamless access to a wide range of outpatient services across digital and physical touchpoints—making it even more convenient to book appointments with general practitioners, specialists, Traditional Chinese Medical practitioners and physiotherapists. Customers can also track health progress, complete health missions and receive wellness recommendations available through the Blua Health app.
Blua Health, Hong Kong’s leading one-stop AI-powered mobile app, offers a range of digitally-enabled services including video consultations and ePharmacy1, rewards for health missions, insurance management2, and claims and other results review.
Three New Plans to Support Everyday Healthcare Needs
Blua Health Pass offers three levels of protection, with exclusive rates of up to 67% on standard service fees at around 380 service points and more than 20 specialties across Hong Kong. Customers can take advantage of priority eBooking on the Blua Health App for less wait time, AI-powered health assessments, digital prescription ordering and healthy living rewards. The three plans include:
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Blua Health Pass Lite, priced at HK$250, is ideal for individuals exploring Bupa's network healthcare services.
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Moving up, the Blua Health Pass Plus is available for HK$780 per year, catering to those who seek more frequent healthcare interactions, providing greater access and savings on a variety of services.
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The most comprehensive offering is the Blua Health Pass Flex, which costs HK$1,800 annually. This premium option is intended for individuals requiring broad and frequent access to outpatient care. Subscribers to the Flex plan can enjoy up to 15 outpatient visits per year, with co-payments ranging from HK$60 to HK$120. The plan covers a wide range of services, including general practice and specialist consultations, physiotherapy, Traditional Chinese Medicine, as well as diagnostic imaging, lab tests, vaccinations, and more.
Yuman Chan, General Manager of Bupa Insurance Business in Hong Kong, said, “Blua Health Pass helps to fill the outpatient medical needs for individuals without comprehensive insurance: whether they are freelancing, working for a startup, retired, or simply seeking an easier and more affordable way to access everyday care. Members can also stay in control of their healthcare management anytime, anywhere, and fully harness technology to integrate health into everyday life whilst making preventative care more affordable.”
Sign up for your preferred Blua Health pass on Blua Health App today. Click this link to subscribe in just five minutes and begin enjoying accessible local care, priority in outpatient appointment bookings and exclusive rates: https://bluahealth.app.link/home
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Media Contacts
Bupa (Asia) Limited
Corporate Affairs
Wendy Leung
Tel: +852 2517 5553
Email : wendy.leung@bupa.com.hk