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How to choose the right insurance

In what way does the new model of buying insurance plans online offer more flexibility than the traditional insurance sales model?

The insurance sales model has gone through a drastic change to keep up with consumers who demand highly efficient and convenient way in making a purchase. Online purchase of travel insurance is commonplace and nowadays, health insurance can also be quoted and even bought online. Some people may worry that the new sales model may lack after-sales service and the absence of an agent to take care of their claims.

Actually, this sales model is supported by a team of sales consultants and customer service professionals who work around-the-clock to answer customers’ queries. This is particularly suitable for those who prefer to have more control in making their own purchasing decision. As for Bupa, you can buy insurance from our sales team, agents/brokers, or online from our website.

Useful tip:

Customers can call our Health Management Consultant for enquiries or professional advice. For certain individual schemes at Bupa, customers can even obtain instant approval over the phone. Bupa’s 24/7 Customer Care helpdesk operates 24 hours every day, with a “live” person to directly answer your queries.

Moreover, insured customers have access to Bupa’s 24/7 Healthline, which is staffed by a team of qualified nurses and healthcare professionals. They provide guidance on health-related queries: discuss symptoms, diagnoses, and treatment options, with the support of doctors#. If you are admitted to a private hospital in HK, a personal Care Manager can make a courtesy visit and support you all the way. As your Care Manager, he/she will help you manage your hospital admission, discharge and claims*as well.

* Availability of the above services depends on schemes and room level.

# Doctors will be available during scheduled office hours to support the nurses for answering enquiries. Office hours: Mon – Fri, from 9am to 7pm (Hong Kong time), except public holidays.

Insurance schemes / Key features
- Instant online quotation and purchase with 10% off for first-year subscription
- 24-hour Customer Care helpdesk and 24/7 Healthline to provide health coaching services such as healthcare centre choices, second medical opinion, as well as a qualified nurse to support you throughout your treatment and recovery.

Talk to us

Contact our health management consultant to get details and advice.

2517 5860

Mon-Fri 9am-9pm (except public holidays)

【Get Quote or Details】

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Member get member

Rewards for referrers

Get HK$300 supermarket coupons for every successful referral!

No limit on the referrals you can make!

Rewards and enrolment discount for referees

The referees can also get HK$300 supermarket coupons if they successfully enrol in any Bupa individual insurance scheme* PLUS the following first-year subscription / premium discount on designated schemes # :

  • 【Limited-time offer】 Bupa HERO VHIS Plan - Up to 41% off for single enrolment and up to 50% off for family enrolments
  • 【New】 Bupa SAFE Critical Illness Insurance Scheme - 20% off for single enrolment, 40% off for 2 or more enrolments
  • Other selected individual medical schemes: up to 30% off

The promotion is valid until 31 December 2022. Act now!


To enjoy the referral reward, the referee must submit the Bupa Member-get-Member Programme Registration Form (PDF, 209KB)together with the Bupa health insurance application.
*The referee must successfully enrol in any Bupa individual insurance scheme with first year’s annual premium or subscription over HK$3,000 or equivalent through a Bupa insurance intermediary.
#Subject to terms and conditions of the programme.

Bupa Member-get-Member programme Terms and Conditions (PDF, 286KB)

Bupa Hero VHIS Plan enrolment offer terms and conditions (PDF, 282KB)

Bupa Safe Critical Illness Plan Welcome Promotion Offer Terms and conditions (PDF, 267KB)
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