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Bupa Shaping the Future of Personal Health with Advanced AI Technology, Driven by Customer Obsession

Blua Health is a groundbreaking solution that empowers users to prioritise their health

Hong Kong,19 Jul 2023

Bupa is obsessed with the customer experience and relentlessly focussed on developing new ways to enhance the healthcare journey. To understand more about customer challenges in Hong Kong, Bupa has leveraged proprietary research, customer feedback and continuous dialogue with the community—all of which reveal a rising demand for healthcare experiences which are more personalised, accessible and empowering.

Inspired by the needs of the customer and dedicated to solving their healthy living pain points, Bupa is now launching its health app: Blua Health. The design and functions of Blua Health directly speak to the core challenges now facing customers in Hong Kong. Blua Health provides Bupa customers and everyone in Hong Kong with free access to cutting-edge AI health technology, empowering them to live healthier and earn rewards along the way.

The gateway to digital health, Blua Health is a unique one-stop platform that connects users to a wealth of premium digital healthcare features powered by AI, while also offering a rewards system that incentivises healthy behaviours. AI-driven personalisation gives users access to advanced algorithms to analyse their physical and mental health via the AI HealthShot facial screening, and the AI Fit PT function leads them in simple workouts guided by AI. The app also offers other daily wellness missions, including “Keep moving”, “Stay focused”, “Get hydrated” and “Eat green”, to encourage users to establish and work towards daily health goals with precision.

Real-time health monitoring, goal-setting and progress-tracking features help users stay motivated and reach their targets more quickly.

In addition to its cutting-edge health management features, Blua Health also offers a range of exclusive privileges, including a welcome offer of 5,000 Blua points and an unlimited Member-Get-Member reward programme*. All users who successfully register for Blua Health and complete the reward redemption will automatically be enrolled in the “McDonald’s presents Music is Live Dear Jane /MC (Cheung Tin Fu)” lucky draw and get a chance to win two admission concert tickets.

The launch of Blua Health positions Bupa as a guiding force in the pursuit of better health and wellbeing, in line with Bupa’s “Connected Care” strategy. Under Connected Care, Bupa strives to create a more integrated healthcare experience, bringing together digital and in-person healthcare provision to make life easier for customers. With Blua Health, Bupa is making good on its promise to place the customer at the heart of the company’s corporate mission.  

Bupa’s relentless focus on the customer is also responsible for the new Bupa All Together Health Insurance Scheme. All Together is designed for families, which Bupa knows come in all different shapes and sizes. Even if some family members live abroad, Bupa’s All Together Health Insurance offers flexibility, with coverage across Asia, Australia and New Zealand[1] for eligible medical expenses up to a shared annual benefit of HK$5 million[2]. Customers can add optional clinical, dental & maternity benefits[3] to their All Together plan to meet each family member’s unique needs and support for every stage of life.

Andrew Merrilees, Managing Director, Bupa in Hong Kong, said, “An obsession with customers has been the driving force behind Bupa’s legacy of success for the past 47 years. The launch of the Blua Health app and our All Together insurance scheme are both testament to Bupa’s unwavering commitment to customer experience. With customers at the heart of everything we do, we can continue to revolutionise how people approach their health and grow the important role that Bupa plays in creating a tailored and connected healthcare journey.”

Scan the QR code to download the Blua Health app now, available on the Apple Store and Google Play for everyone in Hong Kong aged 18 and up.

* Terms and conditions apply


Blua health website:

Bupa All Together Health Insurance Scheme website:


Blua Health provides Bupa customers and everyone in Hong Kong with free access to cutting-edge AI health technology, empowering them to live healthier and earn rewards along the way

(From Left) Dr. Yvonne Leung, Director of Customer Transformation & Growth of Bupa Hong Kong; Earwin Lim, Technology Director of Bupa Hong Kong; Andrew Merrilees, Managing Director of Bupa Hong Kong; Yuman Chan, General Manager of the Bupa Insurance Business and Bonnie Wong (Ah Jeng), a popular radio and television show host in Hong Kong attended “Bupa Cares. Health and Wellness Reimagined. Powered by AI” Press Conference



[1] Asia, Australia and New Zealand means Afghanistan, Australia, Bangladesh, Bhutan, Brunei, Cambodia, mainland China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Kyrgyzstan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, North Korea,

Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Tajikistan, Thailand, Timor-Leste, Turkmenistan, Uzbekistan and Vietnam. 2&3, Terms and conditions apply.  Please refer to Bupa All Together Health Insurance Scheme Summary of Benefit and Policy for details.



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Media Contacts:

Corporate Affairs

Bupa (Asia) Limited &

Quality HealthCare Medical Services Limited

Anita Chan

Tel: +852 9387 4631